Expert Panel: 18 proven advertising strategies to maximize brand exposure
Extracted from: 18 proven advertising strategies to maximize brand exposure | 08-05-2025 As advertising channels become increasingly saturated and consumer attention spans shrink, brands must be more intentional than ever about how they earn exposure. The strategies gaining traction now are those that build credibility over time, which is achieved through honest storytelling, smart targeting,…
I Made Our Company Culture Public. Here’s What Happened to My Business
I Made Our Company Culture Public. Here’s What Happened to My Business Article written by Shayne Fitz-Coy on Entrepreneur on June 18, 2025 I was doing walk-and-talk check-ins with our Seoul team. The first meeting went great, a check-in over iced Americanos. The second employee walked in and answered the same question I’d asked her…
How I Turned a ‘Dying’ Business Losing $500,000 a Month Into a $45 Million Cash Machine
How I Turned a ‘Dying’ Business Losing $500,000 a Month Into a $45 Million Cash Machine Article written by Shayne Fitz-Coy on Entrepreneur on July 23, 2025 I’m on my knees in a Niles, Illinois, apartment, installing a medical alert system for an elderly client. I had just bought into the company, and we were…
Expert Panel: 16 expert strategies for solving today’s workforce gaps
Extracted from: 16 expert strategies for solving today’s workforce gaps| 07-10-2025 Hiring freezes. Burned-out teams. Critical roles left unfilled for months. Labor shortages are forcing business owners to rethink how work gets done – and fast. Some are turning to automation while others are reshaping roles or tapping into overlooked talent sources. What they share…
My Employee Used AI to Ask for a Raise. So I Used AI to Say No – Here’s What Happened Next
My Employee Used AI to Ask for a Raise. So I Used AI to Say No – Here’s What Happened Next Article written by Shayne Fitz-Coy on Entrepreneur on June 5, 2025 Last month, I stared at my screen as an email forwarded from one of my managers hit my inbox: “According to available industry…
Expert Panel: 15 potential pitfalls to eliminate from the innovation process
Extracted from: 15 potential pitfalls to eliminate from the innovation process| 05-30-2025 In today’s fast-moving world, it takes a spark of creativity to develop a unique product or service that will have a profound impact in the marketplace. But without a clear vision and structured path to take an idea from inception to execution, it…