11 ways companies can safeguard customer marketing data
Respect and communication are key to strengthening business relationships.
In a tight economy and competitive marketplace, with consumers holding their pocketbooks closer and rethinking their spending habits, the last thing a brand wants to do is lose their trust due to a data privacy concern that slipped through the cracks.
Complying with the state regarding privacy regulations and keeping clients informed about any changes or sudden breaches that may impact the information gathered is essential to earn their continued trust. To help marketing teams stay on the right course, 11 Fast Company Executive Board members each share one important factor every leader should know about customer data privacy for marketing outreach.
USE MULTIFACTOR AUTHENTICATION AND ENCRYPTION.
Customers don’t fear data collection for marketing outreach - they fear companies that lose their data through breaches and shady exchanges. Show commitment to security with strong passwords, multifactor authentication, encryption, and minimal third-party sharing. Be transparent about your security measures to build customer trust. Collect what you want, but protect it as well. - Shayne Fitz-Coy, Sabot Family Companies
Extract from: 11 ways companies can safeguard customer marketing data published on FAST COMPANY EXECUTIVE BOARD | 02-13-2025
