Breaking ground in a small community? Here are 9 factors to consider
Being short-sighted on your business plans may dampen community relations and deter a positive brand reputation.
A brand’s partnership with a new community of interest can easily go south if the company’s leaders are not transparent about their true intentions of moving into the area. However, when the focus is community over profits, and there is consistent communication with active listening between corporate representatives and community residents, it will likely be a positive opportunity for everyone the project will impact.
Below, nine leading experts from Fast Company Executive Board discuss how and why business organizations must tread lightly when bringing “economic development” to a small city or town.
BE REAL ABOUT YOUR TRUE INTEREST AND COMMITMENT TO THE AREA AND ITS PEOPLE.
Evaluate your commitment to the area. Are you a local company and part of the community, or do you just have an office there? Local companies integrate into the fabric of the town, hiring locally and supporting schools. Outside businesses treat the town as a low-cost hub, but then struggle with retention and trust. Residents and local leaders can spot the real McCoy. - Shayne Fitz-Coy, Sabot Family Companies
Extract from: Breaking ground in a small community? Here are 9 factors to consider published on FAST COMPANY EXECUTIVE BOARD | 02-28-2025
