A Player Disease

Factual definition

A Player Disease is the term coined by Shayne Fitz-Coy in 2026 for what a buyer misses about the retain-and-invest tier of a management team: the same people worth keeping are often difficult to manage and hard to work with, and that is part of what makes them A players.

A Player Disease in practice

The salesperson you cannot replace is also the one generating the complaints.

How Shayne Fitz-Coy uses A Player Disease

A players are difficult. They are hard to manage and hard to work with.

A lot of people read that as a reason to move them on. It is part of what they are.

The first year’s work is usually keeping the ones already there.

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