Capital Allocation Goblin

Factual definition

Capital Allocation Goblin is the term coined by Shayne Fitz-Coy in 2026 for a leader who is bad at capital allocation, spending each dollar where it feels good rather than where it earns.

Capital Allocation Goblin in practice

Revenue and headcount grow every year while per-share value does not.

How Shayne Fitz-Coy uses Capital Allocation Goblin

Per-share value over time is the only scorecard. A leader who cannot point to it is allocating by instinct and calling it strategy.

Capital allocation · Capital Allocation Mensch · The 36 Pilots on Staff Problem · All of the glossary