Net revenue retention
Revenue retained from the customers in a beginning cohort, including expansion and subtracting contraction and churn, divided by that cohort’s starting revenue on a matched measurement basis. Revenue from new customers is excluded.
Net revenue retention in round numbers
Hypothetical, using monthly recurring revenue in the same currency at the start and end of a twelve-month interval: the starting customer cohort has 100 initially, plus 20 expansion, minus 5 contraction and 10 churn, leaving 105. Net revenue retention is 105 ÷ 100 = 105%; new customers are excluded.
Scroll horizontally to read all columns.
| Measure | Amount |
|---|---|
| Starting cohort revenue | 100 |
| Expansion | +20 |
| Contraction | −5 |
| Churn | −10 |
| Ending cohort revenue | 100 + 20 − 5 − 10 = 105 |
| Net revenue retention | 105 ÷ 100 = 105% |
Terms Related to Net revenue retention
Churn · Recurring revenue · Revenue hierarchy · Customer concentration · All of the glossary