Promotional discipline

Managing discounts, exceptions and price overrides so the prices actually charged follow an intentional policy. Better control can raise realized prices without changing list prices, but the result depends on customer response and execution.

Promotional discipline in practice

Hypothetical: a retailer finds employee discounts and end-of-day markdowns exceeding policy. It clarifies approval rules and measures changes in realized prices, sales volume, customer retention and profit. Removing an exception may require a customer conversation.

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