Revenue driver

A factor that materially moves revenue, such as an airline’s load factor. Its counterpart on the cost side is a cost driver.

Revenue driver in practice

Hypothetical: a manufacturer tracks shipped units and realized price per unit for the same reporting period. For units that meet the revenue-recognition conditions, changes in volume and price help explain changes in revenue. Returns, discounts, product mix, and recognition timing can also matter.

Revenue (top line) · Unit economics · Same-store sales · Fixed costs · All of the glossary