Turd Polishing
Factual definition
Turd Polishing is the term coined by Shayne Fitz-Coy in 2026 for the futile attempt to make a bad business good through operational work after buying it.
Turd Polishing in practice
A firm with a dedicated execution layer still cannot weave straw into gold. If the business cannot do it, the business cannot do it.
How Shayne Fitz-Coy uses Turd Polishing
Foundationally, you have got to have a good business. To create value, there has to be something of value to start with.
You can’t polish a turd if the company is no good. The company is no good.
You pay too much for the company. You have paid too much for the company.
Terms Related to Turd Polishing
Value creation plan · Turnaround · Platform company · All of the glossary

Shayne Fitz-Coy
Shayne Fitz-Coy is a serial entrepreneur, hands-on investor, and CEO of Rustic Pathways. He co-founded Sabot Family Companies, a Patient Capital...
