10 reasons market presence matters to today’s business leaders

Shayne Fitz-Coy contributed to Fast Company’s expert panel, “20 tips to boost employee wellness and lower absentee rates.” MAKE YOUR COMPANY WORK ENVIRONMENT A FUN DESTINATION. To promote employee wellness and reduce absenteeism, employers can focus on joy. Often, we get so focused on the bottom line that we forget to make the work environment…

Shayne Fitz-Coy contributed to Fast Company’s expert panel, “18 proven advertising strategies to maximize brand exposure.” FOCUS ON TRUST OVER REACH TO BUILD LASTING CONNECTIONS Spend less time chasing reach and more time earning trust. Instead of aiming for maximum exposure, we’re asking: “What if we only had one chance to say something meaningful?” Think…

Shayne Fitz-Coy contributed to Fast Company’s expert panel, “19 tips for effective leadership in the era of digital transformation.” CONSIDER REPLACING YOUR HIERARCHY WITH ‘EXPERTISE PARTIES.’ Replace hierarchy with “expertise parties,” teams where authority follows knowledge, not titles. Our CFO took direction from a 24-year-old blockchain specialist without hesitation. Digital transformation isn’t evolving leadership; it’s…

Shayne Fitz-Coy contributed to Fast Company’s expert panel, “20 things biz leaders wish they had done differently from the start.” PLAN THE EXIT BEFORE BUILDING THE BUSINESS. If I could start my business from scratch today, I’d build the exit before the entrance. Instead of obsessing over product-market fit and the competitive landscape, I’d first…

Shayne Fitz-Coy contributed to Fast Company’s expert panel, “20 business strategies for engaging and connecting with your audience.” HOST INTIMATE CONVERSATIONS, NOT BROADCASTS. In lower middle-market investing, targeted online roundtables with business owners drive better engagement than an email blast could. Gathering eight to 10 business owners together fosters trust and encourages candid conversations. Our…

Shayne Fitz-Coy contributed to Fast Company’s expert panel, “Industry shifting? 18 leaders share their challenges and solutions.” LACKING SPONSORSHIP RESOURCES My firm focuses on lower middle-market buyouts. The rise of unfunded sponsors and the increase in Main Street-focused PE funds have added complexity to lower middle-market acquisitions, particularly in the $10 million to $30 million…