Expert Panel: 11 ways companies can safeguard customer marketing data
Shayne Fitz-Coy contributed to Fast Company’s expert panel, “11 ways companies can safeguard customer marketing data.”
USE MULTIFACTOR AUTHENTICATION AND ENCRYPTION.
Customers don’t fear data collection for marketing outreach - they fear companies that lose their data through breaches and shady exchanges. Show commitment to security with strong passwords, multifactor authentication, encryption, and minimal third-party sharing. Be transparent about your security measures to build customer trust. Collect what you want, but protect it as well.
Read the full panel on Fast Company →