17 best practices that help brands grow alongside their customers

Shayne Fitz-Coy contributed to Forbes’s expert panel, “18 Common Mistakes Companies Make When Managing Digital Transformation.” Framing Digital Transformation As A Positive Change Don’t frame digital transformation as a positive change. Instead, put on your construction helmet and frame it as a controlled demolition of outdated systems. Employees often resist because they experience it as…

Shayne Fitz-Coy contributed to Fast Company’s expert panel, “20 tips to boost employee wellness and lower absentee rates.” MAKE YOUR COMPANY WORK ENVIRONMENT A FUN DESTINATION. To promote employee wellness and reduce absenteeism, employers can focus on joy. Often, we get so focused on the bottom line that we forget to make the work environment…

Shayne Fitz-Coy contributed to Fast Company’s expert panel, “15 steps to achieving seamless cross-departmental communication.” USE DISPOSABLE DOCUMENTATION. Workflows and documentation must evolve with team needs. Use disposable instead of permanent documentation that stakeholders challenge and rebuild. Change it every quarter. This lowers resistance to change, encourages cross-team alignment, surfaces misalignments faster, and prevents teams…

Shayne Fitz-Coy contributed to Fast Company’s expert panel, “20 ways leaders stay grounded and motivated in changing times.” LETTING FAMILY MOMENTS SHIFT YOUR PERSPECTIVE My children’s magnificent indifference to my importance keeps me grounded. After closing our biggest deal, my 4-year-old interrupted the celebration to ask if I’d seen her doll. That perspective reset was…

Shayne Fitz-Coy contributed to Fast Company’s expert panel, “14 ways to manage the rising costs of emerging software innovations.” IDENTIFY TWO TO THREE CORE FEATURES THAT MATTER MOST. Integrating new technology is a great opportunity for cost escalation. To manage it, really try to identify the core two or three things that need to go…

Shayne Fitz-Coy contributed to Fast Company’s expert panel, “20 key habits highly productive managers swear by.” CHECK EMAIL AFTER FINISHING A MORE CONSEQUENTIAL TASK. Cultivate your strategic ignorance. Each day, I don’t check email until I’ve completed my most consequential task. This way, I’m working on important tasks that merit executive attention instead of the…