18 Common Mistakes Companies Make When Managing Digital Transformation

Shayne Fitz-Coy contributed to Fast Company’s expert panel, “20 tips to help first-time brand leaders shine in media interviews.” LEAD WITH HONEST LESSONS FROM FAILURE. Prepare to talk about your worst mistakes, not your best achievements. When I started giving interviews, I told success stories. Now, I curate my failures: the $50K feature nobody used,…

Shayne Fitz-Coy contributed to Fast Company’s expert panel, “18 proven advertising strategies to maximize brand exposure.” FOCUS ON TRUST OVER REACH TO BUILD LASTING CONNECTIONS Spend less time chasing reach and more time earning trust. Instead of aiming for maximum exposure, we’re asking: “What if we only had one chance to say something meaningful?” Think…

Shayne Fitz-Coy contributed to Fast Company’s expert panel, “11 ways companies can safeguard customer marketing data.” USE MULTIFACTOR AUTHENTICATION AND ENCRYPTION. Customers don’t fear data collection for marketing outreach – they fear companies that lose their data through breaches and shady exchanges. Show commitment to security with strong passwords, multifactor authentication, encryption, and minimal third-party…

Shayne Fitz-Coy contributed to Forbes’s expert panel, “20 Factors To Consider When Developing A Global Talent Strategy.” Cultural ‘Misfits’ Find individuals who can challenge assumptions while collaborating effectively. Successful organizations must avoid creating cultural carbon copies to drive growth and change. In a world of uniformity, a few strategically hired cultural “misfits” prevent echo chambers…

Shayne Fitz-Coy contributed to Forbes’s expert panel, “How To Maintain Company Culture Amid A Generational Shift.” Plan For Regular Cultural Rebirths Plan for your company culture to die and be reborn every few years. Instead of preserving outdated traditions, empower younger employees to remove values and practices that no longer serve the company and its…

Shayne Fitz-Coy contributed to Forbes’s expert panel, “19 Ways To Measure The ROI Of Your AI Initiatives.” Track The Gap between Hypothesis And Results Keep it as simple as a fourth-grade science fair. Instead of vague “innovation” metrics, measure AI ROI by tracking the gap between hypothesis and results. Before implementation, document your expected outcomes…