Expert Panel: 12 tips for partnering with the right virtual assistant agency

Plan For Regular Cultural Rebirths Plan for your company culture to die and be reborn every few years.

USE MULTIFACTOR AUTHENTICATION AND ENCRYPTION. Customers don’t fear data collection for marketing outreach—they fear companies that lose their data through breaches and shady exchanges.

FOCUS ON TRUST OVER REACH TO BUILD LASTING CONNECTIONS Spend less time chasing reach and more time earning trust.

HONOR THE PAST BEFORE MOVING FORWARD WITH CHANGE. Start with the ending of the last thing, not the beginning of the new thing.

PICK UP THE PHONE. Pick up the phone and call. In a world of asynchronous, low-friction interaction, telephony can be your secret competitive advantage.

LETTING FAMILY MOMENTS SHIFT YOUR PERSPECTIVE My children’s magnificent indifference to my importance keeps me grounded.