How to master PR without a communications team on board

Shayne Fitz-Coy contributed to Forbes’s expert panel, “20 Factors To Consider When Developing A Global Talent Strategy.” Cultural ‘Misfits’ Find individuals who can challenge assumptions while collaborating effectively. Successful organizations must avoid creating cultural carbon copies to drive growth and change. In a world of uniformity, a few strategically hired cultural “misfits” prevent echo chambers…

Shayne Fitz-Coy contributed to Fast Company’s expert panel, “How can company leaders navigate global conflicts?.” TAKE ADVANTAGE OF THE TURMOIL. Big changes make most companies panic, but smart leaders see opportunity in turmoil. If you’re not a top global leader, instability is your advantage. When rules are unclear, move first to shape them. When competitors…

Shayne Fitz-Coy contributed to Fast Company’s expert panel, “12 tips for partnering with the right virtual assistant agency.” DISCOURAGE COMPLACENCY. Fire your VA every 90 days. Is it brutal? Maybe. But planned endings force honest conversations. We review every quarter and only renew if both sides are all-in. That cut our “meh” relationships, and the…

Shayne Fitz-Coy contributed to Forbes’s expert panel, “19 Business Experts Share Failed Risks And Lessons Learned.” Adapt Meetings To Fit Business Needs We cut all internal meetings for a quarter, thinking it would boost efficiency. Instead, performance declined due to a combination of poor collaboration and lower morale from disconnected employees. We learned it’s not…

Shayne Fitz-Coy contributed to Fast Company’s expert panel, “20 business leaders share their best advice for the next generation.” PICK UP THE PHONE. Pick up the phone and call. In a world of asynchronous, low-friction interaction, telephony can be your secret competitive advantage. Most want to hide behind email threads and chat platforms, but I’ve…

Shayne Fitz-Coy contributed to Fast Company’s expert panel, “15 steps to achieving seamless cross-departmental communication.” USE DISPOSABLE DOCUMENTATION. Workflows and documentation must evolve with team needs. Use disposable instead of permanent documentation that stakeholders challenge and rebuild. Change it every quarter. This lowers resistance to change, encourages cross-team alignment, surfaces misalignments faster, and prevents teams…